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Martin Smith

Martin Smith.

UX Director

Yeah, but you scientists were so preoccupied with whether or not they could that they didn't stop to think if they should.

Dr. Malcolm (Jurassic Park)

A designer, researcher and facilitator, Martin mixes curiosity, creativity, empathy and a collaborative approach to help you understand your and your users’ needs and problems, and find the right solution to them.

He’s been doing this kind of thing since 1996, which is the year some of his colleagues were born. He likes to pretend he’s OK with this, but it has given him the chance to work on every kind of project under the sun, from hundreds to millions of pounds, from government departments to local charities, and across all aspects of the private sector, as well as become a fellow of the Royal Society of the Arts.

If Martin works on your project you can be confident that not only will it work, but you’ll understand why, and you’ll have helped craft it. And it will look great too!

Martin's favourite city in the world is...

Mombasa mostly because it's the only country I've been to I've really loved where I stayed near a city! Kenya is amazing. And Mombasa is something else, everything from beautiful beaches and tourist hotspots to endless slums and incredible overcrowding... It's kind of an assault on the senses, then the escape from it!


User Research, Interface Design, Facilitation, Photography, IoT


Sunshine, squirrels, and finding the answer