Movement Strategies.
Hive IT designed and built two websites for Movement Strategies, central to their marketing and customer acquisition strategy, that reflect their values and ambition.
- Client
- Movement Strategies
- Who they are
- People movement pioneers
- What they do
- Enhance places, events, transport, and cities for all the people that use them through people movement.
- Location
- UK & Norway
- Requirements
- Design and build a public facing website for each of their locations.
Problem
As an innovative business with exciting ambitions, Movement Strategies’ previous websites weren’t reflecting their passion and expertise, but only had two months to get both sites redesigned and built.
Movement Strategies needed two sites -- one for each of their locations -- that would:
- Support business development by helping to acquire and nurture new leads.
- Support recruitment by showcasing employees and attracting new talent.
- Articulate mission, values, capabilities, and experience.
- Encourage a shared identity across all company locations.
Result
The new sites have supported an increase in both new business acquisition and role applications since their launch in May 2016, showcasing a brand new look and feel that complements their internal brand and cutting-edge work.
“We’re pleased with the results and your team have been fantastic, so thank you.”Simon Babes (Managing Director, Movement Strategies
Approach
The two-month deadline presented a serious challenge. To give the project the best possible foundation, we chose tools and techniques to research, create, and iterate as quickly and efficiently as possible.
Our approach needed to be completely user-centric. As we were designing and building public-facing websites, we kept Movement Strategies’ customers in mind at every stage.
SEO was also a high priority. We followed white-hat best practices, optimising without damaging the user experience.
Workshops
We kicked off the project by facilitating a two-day user experience workshop at Movement Strategies’ UK office in London.
Together, we created personas for six key types of users, mapped their customer journeys in great detail, and organised the content identified in the workshop into a simple site map. By day two we were sketching out initial ideas for the sites, from page layouts to simple interactions.
Prototypes
Taking the ideas and outcomes from the workshop, we created an initial series of prototypes. We did this withMoqups, as it allowed us to create and share prototypes to get feedback on designs quickly.
Once we'd settled on the basic interaction and visual designs, we moved the design and prototyping process ontoWebflow. Webflow allowed us to iteratively build, test, and improve our prototypes to arrive at a finished product, all on one platform.
Content management system
We also used Webflow as the content management system. Having an all-in-one tool meant that Movement Strategies could add structured, semantic content in parallel with prototype development. This, once again, allowed us to work efficiently to the extremely tight deadline.
The finished product
The two finished websites are fully accessible, mobile and SEO optimised, with a brand new look and feel that clearly articulates Movement Strategies' mission, values, capabilities, and experience. The sites complement their internal brand and cutting-edge work, contributing to an increase in new business acquisition and an increase in role applications since launch.
