Rewilding Britain: Understanding nature’s progress

We kicked off the project with a series of workshops involving key stakeholders and subject matter experts. This was to understand the goals of the project, the rewilding spectrum and gathering information on the end users.

We then conducted user interviews with those users to validate initial findings and to understand:

• User knowledge and terminology
• Confidence levels in digital tools
• Technical constraints and working environments
• Motivations and potential barriers

By doing this initial research and discovery phase, this set a strong foundation for user-centred decision-making throughout the project.

Following our research, we worked closely with Rewilding Britain to review the structure, language and clarity of the spectrum tool.

We looked at the information and data the spectrum was intended to gather, and worked with the client to look at differing approaches to the architecture, design and language.

We initially created a series of low-fidelity prototypes to demonstrate differing approaches with the team.

Once a direction was agreed upon, we then developed high-fidelity prototypes that reflected:

• UI Design
• Content structure
• User flows
• Help and guidance patterns

By creating these high-fidelity prototypes, they became the backbone of user testing and allowed us to iterate quickly and confidently. This resulted in detailed content designs as we made amendments to the language and architecture.

We tested multiple iterations of the prototype with end users, allowing us to rapidly adjust our approach, ensuring all types of users were able to understand the questions and enter data quickly and accurately, as well as understand where they were in the process.

This allowed us to:

• Validate content clarity
• Refine question structure
• Simplify navigation
• Improve the speed and accuracy of data entry to the portal
• Ensure users always knew where they were in the process

Rewilding Britain also carried out two rounds of beta testing, helping to fine-tune some of the more complex areas of language and scoring, with excellent feedback:

“We've had more positive feedback from the users so far, who have all said how easy it is to use.”

• Sara King, Rewilding Manager

“People have been more enthusiastic than we'd anticipated, and it's been really good to hear. Our team and your team worked hard to make this not feel like a chore, but we had thought the best we might do is making it "neutral" (doesn't spark joy, but doesn't feel like a chore!). Having practitioners respond so positively is brilliant!”

• Millie Bonnevay, Rewilding Officer

We created a full set of front-end HTML/SCSS templates based on the final designs. These were developed to integrate directly with Rewilding Britain’s internal systems and to form the foundation of the new digital data portal.

Following the successful completion of the beta testing, Rewilding Britain plans to roll out the spectrum to the entire Rewilding Network in the new year.

This digital tool will hopefully:

• Improve data quality and reporting
• Create a consistent and scalable way to track rewilding/conservation progress
• Help projects reflect on their plans and future actions

The platform removes barriers and empowers different practitioners to document their data effectively and efficiently.

At Hive, supporting biodiversity and conservation efforts is one of our key environmental goals, and we believe passionately in the pivotal role of rewilding in protecting and increasing biodiversity.

Working with Rewilding Britain meant helping real people on the ground understand how their work is improving habitats, biodiversity and communities.

For us the project wasn’t just about designing a product for them, it was about supporting a movement that is healing landscapes, empowering local action and building evidence that nature can thrive again given the space.

We have loved the opportunity to speak to so many people dedicating their lives to restoring nature all over the country. It’s work we’re proud to have contributed to and one we continue to support as the platform grows.

The data portal is currently in private beta, where we are gathering feedback from a focused group of early users. These insights will guide refinements to the platform, validate design decisions and strengthen the overall experience.

Next, Rewilding Britain plans to open up the platform to a wider internal audience through a public beta. Engaging a wider audience and gathering more diverse feedback on the data portal.

As the platform grows and more people begin using it,, we expect to uncover further insights which will form the foundation for future improvements and a fully live release.

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